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A marketing book for travel professionals, "Leisure Travel" focuses primarily on the psychology of travel--why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.

Renowned travel authority and NBC "Today" show travel editor Peter Greenberg shares insider secrets in this revised and updated version of his "New York Times" bestselling book. "The Travel Detective" features a new chapter on safety and security for strategic travel in the post-9/11 era.

Alamo Rent A Car - Alamo Rent A Car is a car rental agency. They are based in Tulsa, Oklahoma, but have branches across the United States, Canada, Mexico, Central America, South America, parts of Africa, Europe, and Australia as well as some locations on certain Caribbean islands.

National Car Rental - National Car Rental is a rental car company based in Tulsa, Oklahoma. National was founded by 24 independent rental car agents on August 27, 1947.

Rental car - Rental cars are leased to people who don't have access to their own cars, such as when traveling. Rental cars can often be found in Rental Car Centers typically found near airports.

Rental agency - A rental agency is an office that usually rents cars, apartments, vans, boats, etc.

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Europe Car Rental - Europe Car Rental The Cheapskate's Guide to Paris: Hotels, Restaurants, Shopping, Sightseeing...and More by Connie Emerson, When Connie Emerson's low-budget guide to Paris was first published, it quickly sold out. This newly revised edition, based on recent visits to the French capital proves that the term Paris bargain is not an oxymoron. Though the City of Light has a deserved reputation for being one of the world's most expensive destinations, it can be a cost-cutter' ...

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