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A marketing book for travel professionals, "Leisure Travel" focuses primarily on the psychology of travel--why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.

UNLOCK THE LOWEST PRICE ON YOUR NEXT CAR. HERE'S THE KEY! You can pay top dollar for your next car -- or save at least $500 or upwards of $4000 on the same year, make, and model with this eye-opening guide. Former car salesman James R. Ross arms you with invaluable insider information for purchasing a new or used car, truck, motorcycle, SUV, or van. With the help of Ross's easy Ten-Step Program, learn what to say to the salesperson and how to save money. DON'T MISS: -- Secrets of negotiating...techniques, tricks, and tips that save you cash! -- Magic numbers that mean a great deal... Dealer Cost! -- Ways to get top dollar for your trade-in -- Online research...not online buying. Find out why! -- Low mileage/As-is car...what you MUST get in writing before you buy -- The Green Bean...a sales ploy you should spot -- Paying cash? Why the dealer won't like it.

Dollar Rent A Car - Dollar Rent A Car is a rental car company based in the United States. Founded in 1965 in Los Angeles, California, in 1990 it was acquired by Chrysler, where it was combined with Thrifty Rent A Car, Snappy Rent A Car (which was sold in 1994), and General Rent A Car (which was closed in 1993).

Thrifty Rent A Car - Thrifty Rent A Car is a rental car company based in the United States. Founded in 1958, it became a public company in 1987 and in 1989 it was acquired by Chrysler, where in 1990 it was combined with Dollar Rent A Car.

National Car Rental - National Car Rental is a rental car company based in Tulsa, Oklahoma. National was founded by 24 independent rental car agents on August 27, 1947.

Rental car - Rental cars are leased to people who don't have access to their own cars, such as when traveling. Rental cars can often be found in Rental Car Centers typically found near airports.

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